Supermarket chains aim to price the staple as low as possible to draw in shoppers, squeezing old-line companies with premium brands

Supermarket chains aim to price the staple as low as possible to draw in shoppers, squeezing old-line companies with premium brands

Americans thirst for cheap milkand grocers rush to provide itare remaking the centuries-old dairy industry.
When supermarket shoppers reach for white gallon jugs these days, most of the time they grab a low-priced store brand. To expand those offerings, major grocery retailers, including Kroger Co., Walmart Inc. and Albertsons Cos., have built their own milk-bottling plants.
Grocers…

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