Michael Bloomberg’s presidential campaign is paying hundreds of Californians to regularly post endorsements about the billionaire on their personal social media accounts and send positive text messages to friends about the candidate on a regular basis, the Wall Street Journal reports.
Why it matters: The effort, which could cost millions of dollars, comes just weeks before California’s March 3 primary and is one more tactic in the campaign’s broader social media strategy, which includes paying meme influencers on Instagram.
